Hello, I'm
Shaniba V.
I help ambitious brands turn attention into revenue — through search-driven strategy, sharp content, and campaigns built to be measured, not just admired. Every project starts with a question: what result are we actually chasing?
From curiosity about "why" to a career built on results
I didn't set out to become a marketer — I set out to understand why some brands get noticed and others don't. That question turned into a career spent inside search algorithms, content calendars, and ad dashboards, always chasing the same answer: what actually moves the needle.
Human-first, data-backed
Marketing that ignores people to chase algorithms burns out fast. I build strategy around real behaviour — what people search, click, and trust — then let the data confirm or correct the direction.
Discover, prove, scale
Every engagement starts small and provable before it scales. I'd rather show you one channel working than promise ten channels at once.
Started in Content & SEO
Began writing and optimising content for local service businesses, learning search intent from the ground up.
Moved into Full-Funnel Strategy
Took on paid search and social alongside SEO, connecting top-of-funnel content to bottom-of-funnel conversions.
Led Brand Growth Engagements
Began advising founders directly on brand positioning, growth roadmaps, and marketing team structure.
Independent Growth Partner
Working with a focused set of clients as a strategist, not just an executor — from shanibav.com.
Make growth provable
Replace guesswork with measurable, repeatable marketing systems.
Marketing people trust
A future where brand growth doesn't require sacrificing honesty.
Direct & deliberate
Clear reporting, honest timelines, no vanity metrics.
Featured content & marketing insights
A running shelf of what I'm learning, testing and sharing — updated as campaigns produce new lessons.
Featured Content
The pieces I'd point a new client to first — a snapshot of how I think about growth.
Explore →Latest Marketing Insights
Short, practical notes on what's actually changing in search, social and paid media.
Explore →Quick Resources
One-page references for the frameworks I use most in strategy work.
Explore →SEO, social & AI-driven marketing
Deeper guides for the channels that carry most of the growth I deliver for clients.
Social Media Tips
Platform-specific tactics for organic growth and community building.
Explore →AI Marketing
Where AI genuinely speeds up marketing work, and where it still needs a human hand.
Explore →Content Marketing Articles
Long-form thinking on editorial strategy and owned-audience building.
Explore →Free resources & downloads
Templates and checklists I actually use on client work, packaged for you to reuse.
Marketing Tools & Downloads
Spreadsheets and trackers built for the tools listed below.
Download →Services built around one goal — growth you can measure
Eight core disciplines, each available as a standalone engagement or combined into a full growth strategy.
Social Media Marketing
Platform-native content and community strategy that builds real audiences.
Learn More →Search Engine Marketing
Paid search campaigns engineered for cost-efficient conversions.
Learn More →Content Marketing
Editorial systems that turn content into a compounding growth channel.
Learn More →A repeatable path from question to result
Discover
Understand the business, audience and current performance.
Research
Study the market, competitors and search landscape.
Strategy
Build a plan tied to specific, measurable outcomes.
Create
Produce content, campaigns and assets.
Launch
Deploy across the right channels at the right time.
Optimize
Read the data, refine, and scale what works.
Tools I work in daily
Google Analytics
Search Console
Tag Manager
SEMrush
Ahrefs
Canva
Figma
Photoshop
WordPress
Google Ads
Credentials behind the work
Certified across the platforms and disciplines I use most on client campaigns.
Advanced SEO Certification
Issuing Body · 2024Google Ads Certification
Google · 2024Google Analytics Certification
Google · 2023Meta Blueprint Certification
Meta · 2023SEMrush SEO Toolkit
SEMrush · 2024Web Design & UX Fundamentals
Issuing Body · 2022Content Marketing Certification
HubSpot · 2022Figma for Marketers
Issuing Body · 2023Writing on search, content and growth
Longer-form pieces on where marketing is heading and what to actually do about it.
The Rise of Human-First Content in the AI Era
Why the brands winning right now aren't the ones automating fastest — they're the ones staying most recognisably human.
Read More →Google AI Overviews and Zero-Click Search
What it means for traffic when the answer shows up before the click — and how to stay visible anyway.
Read More →How Google AI Overviews Are Changing SEO Strategies
A practical look at how technical SEO and content strategy need to adapt for an AI-summarised search results page.
Read More →Where I spend most of my time
What clients say after we ship
"Shaniba rebuilt our SEO from the ground up — organic traffic doubled in five months and it's kept climbing since."
Rahul K.
Founder, D2C Skincare Brand"The clearest reporting I've had from any marketer. I always knew exactly why numbers moved."
Aisha N.
Marketing Lead, SaaS Startup"Our brand finally feels consistent across every channel. That's Shaniba's work."
Mohammed T.
Director, Retail ChainCommon questions before we start
Most clients see early movement within 8–12 weeks, with compounding gains over 6+ months depending on competition and starting point.
Yes — engagements are run fully remote with clear async reporting and scheduled strategy calls.
Absolutely. Every service on this site is available standalone or bundled into a broader growth plan.
After discovery, you'll get a written plan with milestones before any work begins — no open-ended retainers without direction.
Monthly reporting tied to the metrics agreed on upfront, plus a live dashboard for anything real-time.
Have a project in mind? Let's talk.
Tell me a little about your goals and I'll get back to you within one business day.
hello@shanibav.com
For proposals and general enquiries.
Chat directly
Fastest way to reach me for quick questions.